Head Of Marketing Job Vacancy

Head Of Marketing Job Vacancy

About Us
Headquartered in London with global ambitions, Open Energi is an energy tech company applying artificial intelligence with data-driven insight to radically reduce the cost of delivering and consuming power while supporting the global transition to a zero-carbon energy system. Our advanced technology platform connects, aggregates and optimises distributed energy assets to provide flexibility in real-time to the electricity system. We’re breaking new ground in demand side management, working with leading businesses, suppliers, developers to develop innovative technology. If you would enjoy the challenge of working as aprt of a small team helping to drive the sustainable energy transition then we would love to hear from you

The Role

We are looking for a Head of Marketing who has first-hand experience in high-tech B2B marketing with solid demand generation skills. This person will have experience at high-growth B2B companies and is able to own all areas of B2B marketing and execute on them. Including but not limited to: lead generation, content marketing, branding, public relations, channel marketing, marketing analytics, and event management.

Responsibilities:

  • Work with Commercial Director on all growth & go-to-market plans based on the company’s mission & targets
  • Lead demand generation, lead nurturing, CRM, digital and offline activities and work with the Sales Team to build scalable, repeatable growth engine
  • Manage marketing budget across all channels
  • Responsible for top-line revenue, marketing ROI, and key customer metrics for demand generation
  • Build marketing systems focused on accurate tracking, attribution, automation, and optimisation
  • Further optimize current CRM tools to ensure teams are fully capitalizing on and properly tracking leads
  • Improve Open Energi’s organic profile and brand awareness
  • Execute online and offline marketing campaigns customized to fill and grow the lead pipeline with high-quality leads
  • Plan, organize and execute various marketing events such as prospect and customer events, conferences, exhibitions
  • Produce high-quality content for our customers such as market surveys, webinars, whitepapers, case studies, blog, videos, etc
  • Provide ongoing reporting, develop actionable insights, test and learn approach to new initiatives
  • Manage PR agency and work with freelancers

Required skills and experience

  • Business experience in growth/marketing within a B2B tech start-up. Energy experience valued but not necessary if candidate can clearly articulate transferable skills.
  • Proven track record in demand generation and lead nurturing as well as account-based marketing
  • In depth knowledge of performance lead generation campaign execution (Google Ads, Facebook, LinkedIn, Twitter and /or SEO) with a proven track record of growth
  • Strong expertise in Marketing Tech (Pardot, ActiveCampaign or similar)
  • Experience defining and implementing content marketing strategy
  • Strong understanding of data analytics platforms e.g., Google Analytics
  • Demonstrated ability to own and lead the growth process
  • ROI-driven approach to marketing and a strong attention to detail
  • Be very hands on but also have an ability to work strategically

To apply please send a covering letter and CV to recruitment@openenergi.com. For successful applicants you will be contacted by our colleagues at Launchpad who are helping us manage the shortlisting process for this search. To find out more about our recent acquisition and relationship with Launchpad, click here.